This will take some unpacking. Of course every hobby interest involves expense, and contributing more towards that enables having a broader range of experiences.
Let's back up a little. Familiar to many, "pay to win" is a reference to online games being free to play, but then being set up so that you can buy the extra characters or functions enabling success at the games. Set up one way it just short-cuts a lot of extra "grinding," earning those characters and functions through play, and extended further only people paying the game developers can win.
My son extended this reference not so long ago, when we were viewing the aurora borealis (northern lights) in Western PA. Faint versions of those look like a wispy luminous cloud, with no color, while photos look green or pink. My sister's relatively new IPhone version took fantastic photos, that looked completely different, vibrant and layered in textures; northern lights experience became "pay to win," without spending $1000 on a better, more modern phone your pictures and impression was hazy.
Nothern Lights in PA, borrowed from a family member's FB post |
the low-res version |
Right away people long into tea will see where this is going, and conclude that tea has always been like this, that the basic experience is open to people who aren't spending a lot, and then other levels were always reserved for others. That works. In commenting on a Reddit thread about sheng pu'er sources I summarized how I was framing these ideas:
Farmerleaf is fine, based on comment input here, but the last cake I bought from them, a few years ago, was in the $80 to 90 range, so quality needs to be quite high for that to be a good value. it was ok, that cake, but I also stopped ordering from them then, because of that price range.
I've been buying sheng from Viet Sun most recently, and their pricing just climbed to that range too. It's a normal pattern; vendors build up demand, keep sourcing slightly better material products, then max out on pricing at the industry standard level, around $100 per standard cake now [357 gram size], with more interesting sounding versions at $120. Yunnan Sourcing did the same.
Tea Mania is a good source for finding an exception; their Lucky Bee Yiwu line costs less (not gushu material, which is as well, if that requires spending over 50 cents a gram on sheng). Rishi is worth a look, and they'll never get mentioned in a place like this. they've been collecting SE Asian sheng for awhile, and sell cakes for much less than that near $100 range. Style and quality can be inconsistent outside Yunnan, but that's true in Yunnan too, and plenty of tea moves from places like Myanmar, Vietnam, and Laos to become Yunnan sheng.
Factory tea is the other less expensive option, but that's a lot of gambling, since quality will vary, and typical style range often requires more aging to be approachable. Chawang Shop had been a good source for that, and for good value in-house range, and King Tea Mall might be a good example of a market-style outlet now.
That was downvoted, of course; sheng pu'er drinkers are supposed to be open to paying to explore teas. Now subscription models provide another main channel for this; you are either in or out of the in-group if you opt to try the same teas monthly, for $40 or so monthly, or whatever that is now, surely varying.
Lots of tea experience, shared through social media group participation, is framed as discussing a lot of what one vendor sells. Discord servers about tea are mainly about that, per my experience. You ante up to buy a good bit of that vendor's range or else you wouldn't have much to discuss.
To some extent this was always the case. A decade ago people discussed tea experiences on Steepster and Tea Chat, and you either tried the teas people were talking about or else you weren't a part of that particular discussion. Comments on text based blogs were similar. So it was all always pay to win?
The amounts have increased. Some of that is inflation; everything costs more than a decade ago. It can be hard to map cost to type and quality level, to see if it evens out. A decade ago people drank factory sheng, which would tend to cost $25 to 40 then (per 357 gram cake), but then "white label" gushu, more exclusive, higher quality, different style versions were already well on towards $1 a gram. If anything those aren't matching inflation for increase in cost; that has leveled off, or stayed the same.
There is a common range of $100-120 better-quality, more naturally grown products (supposedly) available now, often specified as from a narrow area origin source, or at times they're just blends. It's not the same tea that the factory versions were, so you can't say that pricing inflation marked up the same product range by 2 1/2 times. Main changes relate to quality expectations, and type preference, and to the new forms of these groups.
more on this shift in a TeaDB summary post (also mentioning quality and style have changed) |
There aren't many other new online group forms; one tea app seems to have pushed through to create something of a community, based around experiencing teas the app owners sell, and other functions, but that's an anomaly. Facebook groups have went dead, for the most part. Discussion of Tik Tok promoting tea interest and information narrows down to Jesse's Teahouse, which is for people new to tea, who would probably seek out better value later.
Youtube never became the information source or social collection point it could have. A few hundred channels must relate to tea there, but the Tea DB blog and Mei Leaf vendor site are examples of how much of an exception well-followed groups are. Farmerleaf produces good information content; that and a Discord server support them cultivating a group following, along with the tea being good.
To be clear Reddit subs (groups) aren't supporting this social grouping by purchasing pattern theme well. There is r/tea and r/puer, and one gongfu oriented alternative is more or less just getting started, and a tea pictures group.
It might seem that I'm implying that this is a bad thing, that I'd want to return to the good old days when drinking $30-40 factory tea cakes was a norm, or just trying Dan Cong / Wuyi Yancha oolong range was, versus bragging online about getting into more rare versions. But you can still do that (adjusting some for inflation). The main downside, related to that factory sheng category, is that most of those teas are better after 20 years of aging transition, and newer styles drink better when younger. It might also seem that I'm promoting the ongoing experience of lack, FOMO, by reviewing teas that vendors send, or what I buy, which is more limited. It could seem like I'm advocating trying ever-higher quality levels, or every rare type or origin area of tea out there. I don't see it that way, but it's a natural interpretation.
It was a nice theme having so many people not necessarily brand new to tea, but new, discussing it on Steepster and Tea Chat, or later on Facebook groups. A mixed-author, general information source like TChing showed how this exploration was mainstream then, as Cha Dao did before that (both of which are essentially dead now). Many people's tea interest seemed to mature to them just drinking what they like, not discussing or learning so much.
I think part of the reason I dislike this general trend, interest form and exposure separating into more or less complete by expense level, is because it's such a dominant trend in consumption-based modern societies. Everything we do separates out by what you spend, as much as by any other filter (exposure, expertise, etc.).
I also run, and people with that interest separate into the groups of people who do or don't own a lot of gear, and pay for extra types of group inclusions. Races can cost well over $100 to run in, but someone might spend thousands by the time they gear up and travel, or at least $1000. Owning 2 or 3 pair of running shoes isn't remotely enough for normal-form participation buy-in, never mind what is most functional. To actually be competitive one might hire a coach, and take up extensive "supplementation" strategies. Stopping short of PED use one might still buy all sorts of electrolyte gels, protein products, sports drinks, and whatever else.
three different categories of running shoes you need to buy, it seems |
People could still dabble in tea and not spend all that much, or compete through spending, and someone could go out and buy one decent pair of shoes and run.
To be completely clear and open I've been influenced quite a bit by Buddhism. That's a story for another time, with more about that on the way, but the short version is that we can emphasize simple experiences and basic social connections, and reduce rather than expand frameworks for defining ourselves, and limit emphasis on consumption, and other status markers. This reduction of emphasis on consumption and status can work better; instead of living with even more of an experience of lack you actually get rid of the framework that grounds that, and experience more contentment and fulfillment.
I think a lot of those older tea enthusiasts, discussing interest in Tea Chat and FB groups, have simply moved on to the next interests (and then the ones after that). But maybe some landed on this conclusion, that keeping it simpler could work better, not competing with others related to what they routinely consume.
On the opposing side discussion about tea works well centered around common experiences, versus abstract background knowledge, so people drinking the same teas is functional. Of course there is still a completely different opposing side, about not needing that commonality or social positioning.
The other side of this
Thinking it through further, most of this is about issues related to sheng pu'er, which has been changing form related to what is available, and to keeping up with what people discuss on Discord servers. Or on Instagram, or wherever. That's not what most people probably experience.
I looked up the Steepster posts on what people spend on tea in a year (which oddly still get posted annually, even though Steepster discussions are good and dead now), and it has been staying the same. People posting there average $600 to 1000 per year, over the last half dozen years, even though inflation has spiked the cost of most things over the past 2 or 3 years. They must be holding it at that level, seeing that as reasonable, and making adjustments to keep it in check, or maybe belt-tightening reduces the annual adjusted spending a little.
That's still $50 to $80+ per month on tea; a good bit. Of course people discussing trying the latest new thing, buying $100+ sheng cakes regularly, or participating in more than one monthly subscription, are probably spending well beyond that.
I don't really blame vendors for using "fear of missing out" as a marketing tactic, encouraging this kind of group-think, setting up social media channels where it evolves naturally, and promoting the latest thing as something you really need to try, or you are left out. It's just marketing; of course they are continually trying to sell you something. People choose to respond to it or else they don't.
It's hard to generalize if an average in the Steepster-report on annual spending is a suitable norm, something like $70 a month for tea. $2.50 a day? If you are living on a $10 an hour salary (in the US) that's a good bit, or if pressures from demands keep your free spending limited, but for many that's trivial enough.
It's the "winning" concept that's problematic; it implies a social aspect of self-identification and also competition. You can figure out how to buy a kilogram of tea for less than $100, or maybe a bit over if it's better tea, and shipping enters in, but it's not impressive to anyone to bring up drinking the same tea over and over in online discussion. I bought a kg of tea for the first time earlier this year (1 1/2, really), but ended up using most of it for gifts, since flavorful, interesting, approachable black tea makes for a great gift.
I suppose you do have to spend an average amount to compete with others in terms of your own routine exposure to better tea, but just drinking decent versions of it is something else. I've written plenty on how to do that for relatively low expense here; maybe I'll get around to making up another post covering it again, in a more concise form.