Showing posts with label FB. Show all posts
Showing posts with label FB. Show all posts

Friday, July 12, 2024

AI content use in tea marketing; message discussion with AI

 

I haven't avoided this topic, but I don't have much to say to about it, so I've never mentioned it here.  People are clear on why AI text content and pictures are interesting and positive, and also what the down-sides are, that kids can use it to write their paper instead of them doing so, while learning to write, and that it displaces artists, or people creating marketing content, and so on.


A recent post in a main Facebook group, Gong Fu Cha, drew criticism for being AI generated.  It was this:


𝐘𝐢𝐱𝐢𝐧𝐠 𝐏𝐮𝐫𝐩𝐥𝐞 𝐒𝐚𝐧𝐝 𝐓𝐞𝐚𝐩𝐨𝐭
宜兴紫砂壶
History
The Yixing purple sand teapot, also known as Zisha teapot, has a rich history that dates back to the Song Dynasty (960-1279 AD) in China. The clay used for these teapots comes from the region around Yixing in Jiangsu province. This area is renowned for its unique type of clay called "zisha" or "purple sand," which can also be red or green.
During the Ming Dynasty (1368-1644), Yixing teapots gained significant popularity, and many skilled artisans emerged, elevating the craftsmanship to an art form. By the Qing Dynasty (1644-1912), Yixing teapots were widely regarded as essential items for tea connoisseurs.
Reasons to Use a Yixing Teapot
1. Porosity: The clay used in Yixing teapots is slightly porous, which allows the teapot to "breathe." This enhances the flavor and aroma of the tea over time, as the pot absorbs the essence of the tea brewed in it.
2. Heat Retention: Yixing clay has excellent heat retention properties, which helps maintain a consistent temperature during brewing, enhancing the extraction of flavors.
3. Patina: Over time, a patina develops on the inside of the teapot, further enhancing the taste of the tea. This makes each pot unique to its owner and the teas brewed within it.
4. Aesthetic Appeal: Yixing teapots are highly valued for their artistic and aesthetic qualities. Each pot is often handcrafted and can be an exquisite piece of art, reflecting the skill and creativity of the artisan.

The Yixing purple sand teapot is not just a vessel for brewing tea but a symbol of Chinese tea culture, artistry, and tradition. Its unique properties and the skill required to create them make Yixing teapots highly prized among tea enthusiasts and collectors worldwide.





It seems fine to me.  Or is it?  Is there a reason why a program writing this kind of content instead of a human discussing this background is problematic?  I'll get to all that.  Is the picture itself also AI generated?  Probably, but I can't tell for sure.  This one seems to be, from the next day:





Usually I have the next half a dozen points in mind, almost immediately mapped out, based on how I've arranged related ideas in the past.  Not this time.  It doesn't help that I don't care about clay teaware at all.  It's helpful for me to narrow tea related interest, to keep the scope manageable, and that has been a good dividing line.  

I own three clay pots for brewing tea, two of which I bought in Taiwan, and one of which my wife gave me from her father owning it, who hasn't been alive for the last 35 years.  I've not even fully seasoned the two that I bought about 6 years ago; I use gaiwans.  I know very little about clay teapots, and it works out better not to learn more.  Then someday I'll probably get to it.


Then the next picture relates to tea itself.  Someone mentioned in a comment that the tea cake looks like pu'er pudding, not the actual compressed tea.  Tea cakes don't really tend to look exactly like that; the material form and texture is ok but the shape isn't.  The text content is probably AI material too, for both.  So again, what is the problem?  Next bots could be coordinating this AI content generation and posting it themselves; how would that be a further problem?


It ties to another concern I've had recently about clearly fake group request profiles, that I tend to delete from the larger Facebook group I admin for (International Tea Talk).  Why has there been a wave of new, clearly fake profile requests?  Why were they not adjusted slightly to not be so obvious about not being actual people?  Probably within months those changes will occur; they'll update their process.  

They are easy to spot due to being created in the past two weeks or so, all with a single picture (which you have to click through to recognize, that the profile contains one picture), all based on background details that don't add up (from Ukraine, but living elsewhere, educated at Harvard, etc.).  Any one of those details is reasonable, but the sets don't seem to make sense together.

It all seems to add up to a problematic shift in how we are going to be experiencing social media, very soon.  Fake profiles will be much more common than they are now, and harder to spot, and they'll be able to create and post content that won't be as obvious as those two posts were.  

Someone posting one of those two mentioned that they prefer to use AI content to not steal random photos online from others, which works in one sense.  But that would be all the less easy to spot if content was presented as created by a person instead, as long as they managed where they farmed the content carefully.  Or not carefully at all, and the programs could just track which sources content had been taken from that were flagged and deleted later.  Of course if they steal from a main vendor, or use high-profile media content, or FB group post content, that's going to get noticed, but they wouldn't even need to use human intuition to filter that, they could just go by trial and error. 

The initial obvious problem isn't the main problem, that gradually AI will replace human specialist knowledge, and even interaction.  In the past low effort drop-shipping sort of vending startups were easy to spot, and they came and went fast.  It's not so much the form that is a problem, it's that you almost certainly would be buying tea from someone who knows very little about the subject, and is probably more concerned with streamlining and automated marketing (including content creation), ordering, and fulfilment process than with what they are selling.

Later on websites, sales portals, online background content, and interaction will all be much easier to generate relatively automatically.  We are already seeing more sophisticated vending materials that are obviously AI generated.  Later on it won't be as obvious.

It's the next step after that seems to be a concern.  The online interaction in relation to this automatically generated content will be supported by more sophisticated bots.  It's easy to spot now when online marketing posts are bolstered by positive comments from fake profiles.  The dots seem easy enough to connect, but they won't always be.  Later on an ad could lead someone to what seems to be developed content related to in-depth specialist exploration of tea, with online materials documenting a supportive and interactive customer base that reinforces how good that source really is.  And it all could be fake. 

Lets consider a rather unusual example case that relates to just how far this kind of thing could go.


Making friends with AI in social media


I think I recently discussed a range of different themes with a pilot program AI profile, earlier this year.  That's still only a high probability, because in some ways that "person" seemed real.  I suspect that's because input was being mixed from what was created by a human and then re-organized and managed by a program.

Maybe the context doesn't matter, but I can include that.  It was on Quora, a question and answer site that I had been more active in over the past, and still frequent.  I've created two Quora Spaces there, one about tea (Specialty Tea) and general cultural themes related to different national cultures (About Foreign Cultures), and have answered lots and lots of questions.  It seems as well to not flag the profile or add details that effectively do so, but the "shared interest" related to one of a dozen or so odd running themes I've written about here over the last year or two, but not tea.

I think I commented on something posted, then that "person" responded, then reached out about it through message, and we talked from there.  How would it not be obvious if it was really a person or not?  I think a lot of the starting point content was human generated, that initial discussion was created around what one would normally say about themselves, or respond to standard questions or starting points.  


Then there was a bit of limited continuity related to discussion flow; they didn't talk by messages as a person would, closely linking discussion themes.  This was explained away in terms of a contextual theme.  One of the first AI discussion programs, not so long ago, masked that the "person" was really a program by making them a teenager, which would explain away limited communication ability and inconsistency.  It was something like that, established as a base context early on, just not that.

It seemed like the mix of blending human created input with use and message functions by a program really worked.  It would be possible to have a person write out a number of responses or longer passages that tell a really compelling personal story, just a fictional one.  Written in the right way a number of content passages could have great depth, and really link together, then with most discussion content not holding up to that level.

It wouldn't even need to be fictional; there is no reason why I couldn't convert my own perspective, background, and life experiences into a relatable, convincing AI language model program, designed to discuss things with others.  It would help if I built in a relatively severe personal limitation, to mask inconsistencies and errors that would occur.  

It's not the one that probable-program I talked to used, but "coming clean" about experiencing mental health issues in the form of depression, anxiety, or manic episodes would work.  Then lapses in answering or discussing things consistently would be understandable.  The empathy of the person "it" talks to would kick in, and the person in discussion with it would be less likely to call out the program on not making complete sense, or forgetting things.

You could even have the program blame people when they repeated themes, for being repetitive, or forgetting points already made.  A little would go a long way with that; the more unpleasant a discussion experience would be the less likely it might be to continue.  This was actually an approach used in that discussion, cross-referencing repetition.


In my own case it would work to develop themes and discussion points related to my own interests, about running, or tea, and so on.  Getting a program to interact in the form of a normal conversation would be very difficult.  Chat GPT can mirror content creation very well now, but the flow of conversation is something else.  Any program model would be quite rough to begin with.  

How would you keep making adjustments to that?  You would create a profile on somewhere like Quora and practice.  Then you would watch out for when the function didn't work, I suppose especially related to when someone finally called you out on being a program.  After some discussion that "person" raised the issue of others accusing it / them of sounding like an AI, in kind of a cool twist, seemingly fishing for feedback.  

Or maybe it was a person, right?  Maybe the personal limitation they described makes them sound exactly like an AI, with the same kind of odd speech patterns, inconsistency, and range and discussion continuity limitations.

All of this is a lot more sophisticated than a bot posting about liking a tea would need to be, to create fake and misleading marketing content, identified as discussion instead of first-person product marketing.  But people are watching for that sort of thing already (and to a lesser extent moderation programs are); that's the problem flagged by these posts, in most of the comments responding.  Those people used AI generated images and some AI generated text content, essentially presented as what it was, and others immediately questioned if this was allowed under group rules.  

It's not prohibited in that group yet, as far as I know, because it just started appearing.  Then it's a bit scary that people are already populating these groups with hundreds if not thousands of fake members, profiles set up for some yet unknown purpose.  In the past it would've related to farming "likes," and it's probably partly that, but who knows what else is intended, or will become possible in the next year or two.


Another example; a scammer profile shows how far and fast this can develop


Someone just posted in a group related to Hawaii, where I live part of the time, asking a question, about surfing.  It looked odd, how they worded it, but their name, profile picture, and the question all looked pretty legit, until you looked deeper.  Then it was all clearly fake.  People commented that they were a scammer, but even before that I glanced at the profile to see why their comments seemed odd, worded unnaturally (which can just relate to someone using English as a second language).  I would assume the people flagging the account as a scammer related to getting direct messages, but that wasn't completely clear.

The pictures were of a Ukrainian model, with a very American name (along the line of Rose Smith, just not that).  One tell was the "person" being from California City, California.  That's a real place, with a population of 15,000, but foreigner scammers tend to mix things that make sense with what doesn't, like assuming that a city named after a state would be a conventional place to be from, without checking that it's really a very small town.  

Then even at a glance other parts of their profile didn't add up; an earlier feed post was about working as a runway model, and another related to being from Ukraine, both of which were not listed on the background.  The person was listed as a clothing designer at The Gap, linking to a Gap profile that had a few hundred likes, with one picture posted, so not "that" Gap.  A related website link was broken, pulling up a Chinese language notice that the site wasn't actively supported.

The rest is more about where I'm going with this; the profile was created in 2009, with those pictures uploaded in 2019 and 20.

Everyone already knows that there are a lot of fake accounts on all social media platforms, there to be used for farming likes, purchasing followers or friends, or for whatever other purposes.  For one to be that old it seems likely that the people using it, probably scammers, hacked into either an old and inactive account or took over an active one, which someone then gave up on using.  Posting stolen content years in advance related to laying a foundation for using the accounts.  They probably have hundreds set aside for such use, so they can initiate all sorts of related discussions and schemes, and then lose nothing when Facebook moderation shuts them down.

So far that's all pretty standard stuff.  When we see marketing content draw enthusiastic feedback from lots of profiles it looks like that's what this is, when people comment on how great a product looks, or they post linked mentions to notify their "friends" about it.

Once AI gets a little more sophisticated this will open up brand new forms of "sock puppeting," using secondary, alternate profiles to support points made in posts.  It seems so dodgy that it's hard to imagine tea vendors using this approach.  If someone is selling some odd drop-shipped product maybe they would go this route, paying for bot profiles to post lots discussion feedback and testimonials about how an off-brand shoe design or pair of pants is so unique and groundbreaking.  But for tea?  We aren't there yet.

I have tried teas from sources that seem to make a start towards that though, from people who know nothing about tea, using cut-and-pasted website marketing content, selling very moderate quality product versions, positioned somewhat randomly in relation to what the tea really is.  Once all that gets pushed a couple of steps forward the sites will be much cleaner, the text and image content much better, and packaging and vending forms more developed.  From day one it could include ample testimonial input, all made up, with social media posts populated with feedback from many satisfied customers.  

Bots could become much more adept at working backwards to navigate group rules; it wouldn't take much development for them to be better at that than most vendors now are.  You would think that a Darjeeling producer could write about issues or background related to Darjeeling, to post that as discussion, only implying that they can also sell related teas, but it's not like that now.  It's starting to be, but AI based bots could become better at that game than people in no time, maybe by the end of this year.


Luckily people aren't completely redundant, yet; we still need to function as consumers.  The bots can't develop their own financial resources and consumption demand requirements, or take personal satisfaction in online exchanges.  Once they do people will finally become obsolete.


Saturday, April 27, 2024

The natural endpoint of social media groups and platforms

 

A thought just occurred to me that I'll share here, based on noticing yet another disturbing trend in following social media.  It's nothing as dire as AI interaction and fake profiles poisoning the general experience, instead something not troubling at all in comparison.  

It's this:  a lot of types of social media exchange seem to take up repeating, narrow forms, which I'm claiming here could relate to the groups heading towards their own natural end.  


It sounds like pure speculation based on nothing at all, right?  Exactly, but let's go there.

Is there even a need to describe how this relates to Facebook use, and groups?  Essentially all of the subjects I follow, and all the related groups, feel a bit played out.  People have experienced finding shared interest channels and new discussions within the last half dozen years or so, and then those groups evolved to go a bit quieter, or to drift off topic, with lowest common denominator sort of input ruining things, or ads, if moderation didn't adjust for that.  

Lots of what look like interesting news stories on Facebook are really just click-bait ads, where you need to keep scrolling to eventually find out that the title doesn't match the story conclusion.

I'll get back to more FB specifics after considering problematic issues with two other platforms.


Quora


For a platform / site like Quora it's a little more complicated.  That's a question and answer theme site, like an expanded version of the old Yahoo Answers.  Of course the first 10,000 obvious questions have already been asked and answered, in dozens of forms for most.  And monetization attempts have came and went, each negatively impacting the feel of the site more than they seemed to earn the site owners revenue.  

I'm really talking about something else here though, the feel, and natural shifts in forms of use.  Consider this example:




Sean Kernan is the most popular "Quoran," with over a billion content views, 10 million in the last month.  His current profile tagline is Quality over Quantity, and then oddly his last post is about Leonardo DiCaprio dating young women.  This could've been an insightful topic answer 10 to 15 years ago, but almost no one has now failed to already see mention of this subject in social media posts, if they are active anywhere at all.

All of that is fine; the point I'm slow to make here is that his formula for writing popular content has been noticed by many others, and broadly adopted.  It takes up a catchy theme that can be treated in a short space, like this, uses an eye-catching image to draw attention, makes one or two trivially insightful points, and closes with twist ending.  In this case that Reddit chart (mentioned) is the insightful content, and Sean also mentions that women much younger than him probably wouldn't share common perspective with him, and communication might be a problem.

The problem?  As more and more people adopt this form there is less and less to read in feed streams of popular answer posts.  The form gets repetitive, which many people must notice.  These just aren't substantial, informative answers, but they seem to represent the current norm, over subject experts talking about what most people don't already know.  In Sean's next post he answers a question about what he would wish for and it's to be able to fall asleep quickly.  Fine, quite practical, and as always well written, but this is how Quora goes now, not saying much, as Facebook group posts generally don't.  

At least the form is not infuriating, trading off catching interest by triggering contempt, a pervasive form of trolling across all social media now.  Here's an example of that I see from time to time (on Facebook):




Initially posts following this theme about mixed martial arts by comparing less daunting looking fighters with actors and such, but in this case this is just trolling.  Conor McGregor was a UFC champion at 145 and 155 pounds, and Brock Lesner was a heavyweight UFC champion, and stand-out college wrestler.  Conor couldn't beat Brock in any kind of combat competition at all, especially a street fight.  It's a "shitpost," funny because it's not true kind of theme.  Then it could be regarded as funny that most people commenting take it seriously, at least ostensibly.

  

These two forms are example of natural evolutions of communication / post forms that would eventually lead to disinterest in those platforms.


Isn't it clear why?  In one case trivial forms of light communication work to gain notice and viewership, but those would become boring.  In another example posts with no real content, just falsely communicated meaning, would eventually draw no reaction at all, after someone responds to dozens of such posts.


Reddit


Reddit is dying of another cause; let's look into that.


The Joe Rogan sub probably started out as a fan group, people talking about interesting guests or ideas covered on that podcast, but now it has evolved into a Joe Rogan hate group, or mostly related to trolling.  It has a million followers, so a good number, but the top 100 Reddit subs all have at least 11 million followers.

The first post that comes up on pulling up the group feed (just now) is about Akash Singh, a so-so comedian who is really the sidekick of Andrew Schulz.  I do find him a bit annoying, but it must be hard for comedians to carve out their own space in a crowded entertainment segment, so in a sense you can't fault him for being edgy in whatever ways he tries out.  Comments on this recent thread aren't about hating Joe, which are more typical, but all trash Akash instead:




He's not all that funny, as comedians go, but that's fine.  He works well as a podcast co-host, as a sort of straight guy, and some of what he says is insightful.  He seems like an ok guy.

In another clip from that podcast he commented about the social media trend of people randomly punching women, saying that at first they seemed to only be white women, so it was funny, but then it was concerning when applied to other races, since his wife might be involved.  It's a joke; it's supposed to be funny that he is insensitive.  It's not a good joke, but it would be hard to work out material in real time on a podcast, versus trying out jokes and then refining them.




This picture is more typical, Joe Rogan edited down to look much smaller than a guy who fights at 135 pounds (Dominick Cruz), so that Joe would be under 5 feet tall in this edit.  But the comments usually hate on him for his views, for selling out and becoming more conservative, or supporting nonsense for his own gain, like hosting Tucker Carlson.

In one sense I think Joe Rogan has to be free to have his own opinions, and to share them, and shouldn't be held to an unreasonable standard for being well-informed or mostly right, in his role.  In another sense he really has drifted to hold less and less considered and reasonable takes as he moves towards standard and often questionable right-wing thinking.  He should be called out and looked down upon for that, for being influential and losing a normal baseline.  He was essentially an anti-vaxxer during covid; some of those kinds of opinions actually matter, nudging people towards decisions based on low-quality random hearsay.


Not all of the Reddit subs are degrading into a shadow of their former scope and form, of course.  But it seems to me that Reddit gets worse, not better, and people being edgy to draw reactions increases while reasonable discussion drops off.  Whole subs (sub-Reddits or groups) can devolve as a result, and that happens all the time.  

Maybe a different example and problem is a better example for Reddit:  people often copy and paste old posts or posts from elsewhere to draw upvotes, a category of karma, the equivalent of Facebook likes.  If it's interesting content that's not so bad, but as often the same posts re-occur over and over.  Taken together tone or theme shifts in groups and repetitive and low effort posting degrade the Reddit experience.


Returning to the point


Trolling is also problematic, people saying negative things to get attention, and AI programs posting as a person, for whatever purposes.  Aggressive comments are normal.  

Beyond all that patterns of normal interaction seem to become routine, falling into these typical repetitive forms, which are less interesting and contain less actual content than earlier genuine discussion had.

Some of this relates to the same ground having been covered so many times before.  In travel groups, for example, people post the same general questions that others have been posting for years, so that it's hard to not just advise them to search for the other 100 threads covering the same theme.  That same thing comes up in tea groups, or any special interest groups I'm in.  Other groups are more ruined by those negative posting themes, people being edgy to draw a reaction, so that places centered on discussion of philosophy and Buddhism became unpleasant and impossible to follow years ago.


I've co-founded a popular Facebook tea group, and a small local area theme tea group, and created two Quora spaces, and all of them have gone a bit quiet.  Both individual groups and platforms seem to live out life-cycles.  It's possible for mechanisms and themes to trigger renewal, as can occur in an individual real-life life, but in general stagnation and decline set in.  


7600 followers and it's dead quiet; that's normal



Google Plus stopped changing to support renewal and that whole platform died.  Very early in social media history My Space got renewal all wrong and changes killed that platform.  For many years afterward I would go back and look at those two places, virtual ghost-towns, and I think My Space still exists now, while Google Plus doesn't, beyond as an archived subscriber access form.


Short videos / YouTube shorts / Tic-Toc / Instagram and Facebook reels / stories


The latest transition for many platforms is adding short videos as a main feature theme.  Typically an algorithm will emphasize this content, but it's already a popular form without being boosted.  

It's easy to consume 30 seconds or shorter video content.  One strange twist on Tik Tok and YouTube shorts is splitting the video to include a half section of someone playing with kinetic sand, or some other visually stimulating, low-information content.  It's seemingly there to help distract a child so their attention span can last for the full 30 seconds.


this article attributes this as starting on Tik Tok



I don't know what this short video theme means in relation to the rest of what I've been discussing.  Maybe reading in general is on the way out.  One might guess that many main platforms switching to the same content form drops out some distinctiveness among any of them, but then it may just be that it's a popular form now, and there is no other deeper meaning.


Conclusions


Maybe I'm all wrong about this, and platforms and groups don't evolve into repeating communication patterns leading to their decline.  Maybe they just experience a natural lifecycle separate from all that, based on whatever causes, maybe mostly natural transitions in interest.  This is something I've only been noticing and thinking through recently; maybe this take isn't one I'll stick with.

Some of it could be my own burn-out related to these repeating forms, and too much social media contact.  I'm doing a lot with real life lately but still manage to check in online a good bit, and the repetition of forms and content themes are both annoying.


One might expect that for me being a group founder and moderator, and for participating in expat forums a good bit over more than a decade, that these social media lifespan transitions in forms would be more familiar.  They definitely follow typical patterns, but I'm not sure that they have to.  

It's interesting how fast main communication channels for specific topics can switch, or at least could in the past.  Back around 2008-10 I was active in following IT service management process discussions, and those would switch the primary place they took place at least twice a year.  The same people would shift together.  I've been following online tea discussions for much longer, and only over the last 3 to 4 years have those seemed to stabilize, settling into Discord groups and Reddit being active and other places tapering off, with app based communities as a small exception.  

Broad platforms, as I've mostly been discussing, have longer lifespans.  Decline can take many years.