Showing posts with label Tea House Ghost. Show all posts
Showing posts with label Tea House Ghost. Show all posts

Wednesday, February 15, 2023

Tea culture appreciation versus appropriation

 

I just caught an earlier discussion between So Han Fan and Riu Liu on this subject, which was quite interesting.  It wasn't what I expected; much more developed and refined, and very insightful, just great really.  One would expect this kind of discussion to never move far off saying that white people new to tea aren't well-trained enough or "Chinese enough" to have a developed opinion worth listening to about Chinese cultural aspects, and that was part of it, but it kept going from there, uncovering layers of how all that really maps out.

I won't be able to summarize everything they said; it covered too much ground.  People should watch that instead of reading this, if it came down to choosing; just put it on 1.25 speed if nearly two hours seems like too much, and listen to it while you're doing something else.  

As far as further commentary here goes let's take it bit by bit, point by point, without ever trying to tackle the grand scope in one go.


white people new to tea aren't well enough informed or Chinese enough to have a developed opinion worth listening to:  this was never expressed or addressed directly, at least in clear detail related to fully unpacking this, but it definitely was a sub-theme that factored in early on.  Both speakers, So Han and Riu, touched on examples of how this really did manifest in real life problems they've experienced personally, and that worked, probably better than a regressive development of ideas, exploring layer after layer of context and assumptions.  

In some of those cases people really did cross over from appreciating Chinese culture (positively engaging with it), exploring it, into taking it on as their own, and using it for personal gain and profit, while promoting overly summarized and partly incorrect ideas.  Without clear examples the nuances of what really happened wouldn't have shown through, and how complex inputs come together.

To back up quite a bit, this already assumes that there is a traditional, unified, accepted, authority based, accurate version of traditional Chinese culture, or strands of that, sets of ideas and practices.  Does this work?  Yes and no, probably.  But then it would really take the nearly two hours to develop only this point.  It's something I've been considering a lot for many years, in the most recent form repeatedly discussing this with a friend who is exploring Chinese tea culture as a research anthropologist, in China, Taiwan, and the US, with only early research and summary academic publication related to China completed.  That anthropologist friend looks for "schools," training organizations, or "masters," and for looking for that kind of thing he is able to find it. So Han and Riu both explicitly covered how it doesn't occur in the form one might expect, as a Westerner, related to exactly that context, which I'll get back to.  

So where does this leave us, setting this aside, if we can't fully unpack this dimension?  It's a little awkward, because it's not clear how we can specify the contrast with a Chinese person who is a part of an original culture, who can speak for that perspective, without clarifying to what extent a unified historical culture even exists.  


Different levels and factors enter in, related to the second part about someone being a suitable representative, brought up by both speakers:  someone being racially Chinese, part of a Chinese culture (foreign or in China, which is different), speaking Chinese languages, exposed to a strand of the tradition ("study under a master" and such), with background engaging with tea producers, vending experience (both a pro and a con, as I see it), and so on.  

Indirectly So Han ends up justifying his position as "Chinese enough" based on family history, race related genetics, language proficiency, visits to China, and contact with producers.  That's Chinese enough, probably, but someone else could try to move the goalposts and demand exposure to some other background or training of some sort, or claim that the sourcing exposure was actually very limited.  Let's set that aside.


tea producers as a reference:  one of So Han's examples is clear and easy to consider, about producers identifying types of tea, with this serving as a more distinct and accurate identifier of type than Western oriented categories.  This gets a little odd; he was saying that a partially oxidized green tea was identified as a green tea by the producer, so it is that, even if Westerners see it as some sort of exception, or not in that category.  It's hard to say if that authority justification would work in every case, but there's something to it.  Then Riu started in on saying that organization of categories and use of concepts might be slightly different within different cultures, which they both developed further, and I'd like to add more on here.

A friend who produces oolong in China once almost apologetically offered that they don't really use the category of oolong (/ wulong) there, and just call tea versions by the name of what they are, per individual plant type input.  The same kind of divide has came up related to saying whether sheng pu'er is a version of hei cha.  A driver for it needing to either be that, or to not be, relates to the familiar initiative for Westerners to put every tea into one of a limited set of main categories (green, black (/ red), oolong, white, hei cha, yellow).  

Per seemingly good input from people familiar with local Chinese perspective sheng pu'er is just sheng pu'er, and hei cha is something else, and they don't need to force that complete division into main groups to work out.  Surely some people in China would want the groups to stick, and they would have their own opinion, but in general it may well just not be a typical Chinese project.  Other examples So Han and Riu covered reinforced that.


Buddhists and Taoists have lineages, but not tea cultures:  a great point by So Han.  I'm not sure this is right, since the "master" and "schools" themes come up in China and Taiwan too, but I agree with and love the point he's making, that tea culture is a living, diverse, locally oriented theme in China instead, not at all unified and codified as religions are.  This single point I keep returning to in discussion with that anthropologist friend, how it may not be valid for some people in China to try to fix, package, and essentially sell one version of Chinese tea culture, regardless of what credentials they can collect together or justify.  Riu mentioned her own experience studying under a "master" (I don't love that term, but it must apply in some cases).  I can't do justice to summarizing that, and would make it less accurate by trying to, so people should check it out there instead (around 53:30, with So Han introducing the set of ideas there first).

To be clear I'm not the right person to try and place those claims of people being masters, with lineages, tied to training classes and certifications, etc., in both China and Taiwan.  Even relatively unified or standard approaches to ceremonial Gong Fu Cha brewing I'm just not familiar with.  Oddly a main stepping stone in exploring tea was a ceremonial brewing demonstration, held at a Huawei product display site on a visit to Shenzhen a decade ago for an IT project, so it's not as if I've never seen any versions of it.




Was that an example of cultural exploitation on their part?  I don't see it that way, but an argument could be made for that, depending on what was presented there, and how it was framed.


how does all this relate to Buddhism scope?:  it's a bit of a tangent but I did study Buddhism for quite awhile, on my own and in academic scope, and was ordained as a Thai Buddhist monk at one point (only for a bit over two months, which is normal in their tradition), and have lived in a Thai Buddhist family for the last 15 years.  So how do these parallel themes overlap or differ; would it be ok for a Westerner to have the same kind of exposure that I've had, or a few years' worth instead of 30, and to position themselves as some sort of teacher, or cultural authority?  Of course not.  Even if a respected member of that tradition officially sanctioned it that would still seem sketchy, especially if it was for-profit.

To be clear it's fine to comment on Buddhist themes in online discussions, for anyone, even with very limited exposure.  There's no reason why someone couldn't answer Quora questions, comment on Buddhism group threads, write a blog, or post videos to Youtube.  It would be best if they clarified their level and type of exposure, but that's up to them.  Selling anything drawing on their own authority in relation to Buddhism, or promoting themselves as a teacher or representative, even without a commercial angle, would be a step too far.  Wearing robes and such would be context dependent, if that would make sense or not, but in general a little would go a long way in terms of adding on such trappings.  It would be as well to not do that, but of course anyone can if they want to.

It's not as if there is a fixed timing or exposure level after which changing a role would make sense, but anyone participating for a few years in such a tradition and then making it their own, taking on the role of teacher and passing on adjusted ideas, would seem to be acting in bad faith, or at least poor judgement.  Tea vendors just selling tea don't parallel this context concern at all, but a little goes a long way related to re-packaging Gong Fu ceremonial or aesthetic practices.  If that kind of thing is offered as something they've taken up as a derived and adjusted individual practice, versus a direct continuation of an older tradition, that changes things a little.  Training certificates make for a strange scope; I'll stop short of getting into that part.


why do Westerners need to apply the Chinese cultural context framework?:  this is more a tangent here than coverage or response to what they said, my thoughts on how this tends to go.  It seems like people don't need for their tea experience to follow a traditional Chinese form, right, they could just drink tea?  A couple of natural exceptions to that come to mind.

Plenty of Western tea enthusiasts love both the experience of drinking tea, the taste, getting brewing right, learning types, etc., and also the formal, ceremonial, and aesthetic forms and aspects.  I don't see anything wrong with that.  Collecting teaware is fine, or setting up a room in a Chinese decoration theme, adopting a formal way of brewing drawn from some external source, even going further and investigating Taoism, and so on.  Once someone starts wearing traditional Chinese clothing it all gets a little strange, because why, and what imagery is being borrowed?  Then it's hard to say where a natural dividing line should occur.  It's subjective.  


my friend Huyen's family appreciates traditional aesthetic range without making it strange



at least the goggles go a step beyond more original scope (credit Wikipedia Gong Fu cha page)


Still I have no problem with that, people adopting and adjusting foreign cultural traditions, but what if the person taking this up is a tea vendor?  Now we're on to that all being a marketing angle, which somehow seems worse.  

Two lines of concerns come up:  is that even ok for someone with limited exposure to these themes, and how would there ever be a line drawn as to when it's ok?  What if So Han was American born Chinese but he didn't speak the language, and hadn't visited China, and learned from text sources and discussions instead?  It's hard to say how that would be different.  Someone could visit China dozens of times and still not have relevant additional cultural input, even though that would tend to come up if they were interested.  Lots of people visit China once or twice and take up a mantle of being an expert, and I've been to China three times, and Hong Kong and Taiwan as many more, and I had limited exposure to tea themes.  Visiting producers changes things, but only a little.  Short visits are tourism, even if someone brings back some tea they bought from a producer.

It's hard to place how it would all be different if So Han was white, if his genetics were different.  Is it really more "his" for being Chinese?  In one sense yes, but in another maybe not.  If he grew up as a third generation Chinese American with almost no contact with that aspect of Chinese culture it would only be "his" in a very limited sense.  If someone else, who is white, somehow entered into close contact with a Chinese family or local culture over an extended time, along with a tea tradition, the genetics would seem to drop out as a most relevant factor.


A European tea vendor friend commented that he is in the no-win situation of cultural borrowing being expected of him, that if he hosts tastings with absolutely no reference to Gong Fu cha background it would be seen as problematic, as not fulfilling expectations.  Then no matter what he learns and incorporates of course it can't apply as a universal, valid, appropriate inclusion from Chinese culture, which is a very diverse thing on its own.  So what should he do?  Probably intention and framing is important, to address why he is including some components, what background he is drawing on, and what kinds of claims he isn't trying to make.  Then of course you can't add a disclaimer to every sentence; that kind of thing could only be an early framing point.


Finer points made in examples in the video:  I think this is worth touching on a little, especially since that Reddit discussion went there, without the clear benefit of someone having an informed perspective to review these points made.  Let's examine some:


American tea enthusiasts rejecting that shai hong is red (black) tea (a sun-dried variation of Dian Hong, Yunnan black tea):  that's crazy; what else would it be?


questioning if green tea can be partially oxidized:  this breaks down to how people use categories, and the Western project of making things fit in boxes doesn't map back to China (as So Han explained).  For the most part I think if a producer says a tea is green tea then it is, with that broad scope potentially varying more than one might expect.  That's a problem with awareness and perspective related to the negative judgment, but to a limited extent people are also just talking past each other.  There are many kinds of green tea made in China, in lots of regions, and it's quite reasonable that some of that scope is unfamiliar.  

This comes up a lot with sheng (pu'er-like tea) made in Southeast Asian countries either being oxidized a bit much (from a long wither, maybe?), heated too hot, so taking on some green tea characteristics, or seeming unfinished by not being heated enough, taking on an in-between-white character.  To me it's still sheng, but a stylistic variation, with aging potential likely impacted, more than there's a concern over any naming or type convention.  Call it whatever you want; that doesn't change what it is.


is yellow tea fermented or oxidized?:  I don't know, really, maybe both.  The person making the comment, interrupting a presentation with a correction, was clearly wrong on that level, so we could almost just stop there.  If a green tea stored wet and warm transitioned based on a chemical reaction involving enzymes and an input from oxygen then it oxidized; if bacteria or fungus was involved it fermented (as we commonly used the term; really food science uses two other terms for both these things), and it could be both.  

There was a time when an oxidation process was often translated as fermentation instead, and it could less than perfectly clear what role bacteria and fungus are playing in some processing.  But again it sort of doesn't matter, and communicating respectfully is more important than taking better and better guesses about such things.


claiming a lot of Chinese tea is at high risk of being contaminated:  I think So Han's explanation of why the context and framing of that perspective is absurd is worth considering.  Again that's the main point, the form and tone of exchanges, but this kind of claim or belief comes up over and over.  I've heard vendors based in China say the same thing (one Chinese and one European, that come to mind).  Was that because of awareness of real risks, due more to personal bias, or just marketing?  

Here in Thailand my wife buys into this bias a lot more than I do because of isolated cases, like people in China once putting melamine (plastic powder) in powdered milk, to increase protein test level results.  The way that played out in the example So Han shared was clearly way out of line, but it's not really only racism that fuels that concern, even though it is mostly that.  

On my first visit to China our local guide went on and on about how many foods are at risk of such problems, and he explained that a whole egg can be "faked," re-created from other ingredients.  I'm not so sure about that, but it's an interesting thought.  The tricky part about interpreting such comments is that it can become a joke to Chinese people to play up the absurdity of the more extreme rumors, so all that part could've definitely been a put-on.  Or urban rumors and myths enter in.  Then people drinking powdered plastic in powdered milk was real, and not necessarily only isolated instances, so the worst cases are definitely bad enough.


what about appropriation being an example of appreciation?:  this seemed to be covered from lots of different angles in the video, on different levels.  People taking up foreign culture based practices are fine, but communicating their own expertise and authority, and utilizing these for their own personal gain, is all typically a step too far.  Even if a good review and sorting process could extract a dozen or two individual aspects of the broad Chinese tea cultural landscape patching those together to serve as a functional "school" of sorts doesn't really work.

Setting aside vendors taking things a bit far atypical personal practices can seem a bit absurd, viewed in one way.  Lots of people wear natural fiber robes to drink tea out of beautiful hand-made teaware.  Per one take this is functionally ceremonial (it supports relaxation and meditation functions), and also aesthetically pleasing, or it could just seem odd to someone else, or related to a subculture that might be overly dependent on borrowing aspects from other cultures.


a NY Times article sums up a take on an LA subculture (photo credit and article)



a finer point about prior context of discrimination mattering:  So Han raised a good point about how all these ideas don't necessarily stand alone as a guide to what works and what doesn't related to borrowing from other cultures, because the context of how different cultures interact in the present matters.  If there was no racism against Asians, or negative stereotypes at play to work around, different forms of uptake could be regarded as more reasonable, because the broader context would be simpler, and less problematic.  On the negative side Chinese people can be regarded as potentially deceptive, an unfair stereotype since anyone can be like that, and I don't see that as necessarily being a broad cultural condition (even though my wife does tend to claim that "Indians are tricky," even after we've been mutual friends with several Indians, and I count even more as friends).  

This can be a little harder to place than it might seem at first.  Black people in the US experienced a fairly consistent and broad form of racism in the US in the 1950s and 60s, which unfortunately isn't completely resolved today, but discrimination against Asians in the US never took as consistent a form.  There are negative aspects to common Asian stereotypes, and the ongoing culture war surely has made racism worse instead of better, relating to plenty of examples of incidents, but it all varies a lot, and keeps changing.


what about Chinese people exploiting Chinese culture?:  tied to another less than fair or ideal stereotyping anyone with a certain nationality or "race's" genetics can also be granted freer reign to speak for broad traditions that they may or may not have a lot of exposure to, or the right type and degree of background.

In one of my first exposures to differing tea types a local Chinese-Thai woman was selling sheng pu'er.  Looking back what she communicated about tea was quite limited, over the course of a number of visits (her shop was close to where I worked), a bit odd given how that would've factored into selling it.  Per what she shared it seemed like either her father or uncle was into tea, and it wasn't clear that she had learned much about the subject from them.  About 10 years ago I bought a cake of modestly priced "young" or new factory sheng at that shop to drink, to explore and acclimate to the type.  That purchase was based on a recommendation of a fellow visitor there instead of that shop owner, who made no recommendations, related to limiting discussion of any background.  It was probably roughly as poor a choice as I could've made, quite harsh without significant aging input.  Still, it worked out; I acclimated to bitterness, some, and went on to explore oolongs more, returning to sheng exposure and preference some years later, only after her shop had closed.

That shop owner was also selling Chinese artwork, in some seemingly traditional form, having people produce high volumes of quickly made versions using related site space as a studio.  Looked at one way both ventures represented exploiting a connection to "her" culture, two different subject themes which she may or may not have been an expert in, or even as knowledgeable as an average tea enthusiast or fan of art.  Or maybe that's a completely unfair and inaccurate take.  Thais don't put much thought into topics like cultural appropriation, or even racism for that matter, so it wouldn't have been discussed as being an example of that back then.  

Maybe this doesn't connect as well to this point for a second reason, because the stereotype image of Chinese people is completely different here in Thailand.  In one sense it's not negative at all, and in another it could be seen as such.  All that is complicated, and maybe a bit off the point, but somehow it seems relevant to clarify that there isn't the same sort of otherness or negative connotation here that Chinese people would experience in the US in most places.  A lot of people have Chinese ancestry, and people with Chinese family background tend to be among the most wealthy members of society.


That last part may muddy the waters a bit in relation to a strand of other related themes matching up better.  I suppose it works to be mindful that simple conclusions don't work well related to unpacking and understanding complex issues and perspectives.  That's why So Han and Riu offering their thoughts and examples worked so well, because they touched on broader scope issues, then brought up examples of personal experiences relating to those points, and clarified how they saw it all fitting together based on the benefit of hindsight and further consideration.


Thursday, January 20, 2022

Tea vendor bias and group identification

 

Sergey Shevelev in the Moychay Amsterdam shop


I had mentioned talking about tea vendor perspectives in a meetup session summary post, about appreciation for or bias against Moychay by Russian tea enthusiasts.  I'll go into more on that here, reviewing how I see cases of vendor support or negative impressions.  I think it might have more to do with embracing shared group perspective and association than what one might take to be more intuitive inputs, about range of selection, best quality offerings, or about value issues.

Alex said that the further along tea awareness exposure among Russians you go, relating to people with more developed preference and awareness, they tend to have a more negative opinion of Moychay.  But why?  It could be because they are better informed to judge, but that's not what Alex added as his main take.  He thought it's because as a vendor grows, gains a lot of exposure, and seems more "corporate" opinions naturally become more divided on them, including significant negativity.  To interpret that a little, it could be that tea "beginners" appreciate supporting introductory content, and haven't yet sorted into preference related groups.

We can see that in cases like Yunnan Sourcing and Mei Leaf, although maybe there's not a direct parallel to the layers of controversy surrounding Mei Leaf.  Or maybe we can set aside problems with plant age claims, exaggerated descriptions, and that one glitch related to branding through a Native American cartoon image, and perspective issues might start to match back up across vendors again.




I've noticed myself being more critical of Don Mei's content than may be justifiable (explained at length related to causes and limitations in this post).  In some cases his Youtube content contains minor gaps or errors, but even when a number of statements aren't wrong, but aren't clearly objectively right either, and that's all presented as background to sell a specific tea version, it seems a bit dodgy to me.  It could be like that with Sergey (the Moychay owner), that people are overly sensitive of tone in presentation, suspecting that a lot of the range is as much indirect marketing as it is genuine background content.  

Back to Don, I'll cite an example to place what I mean.  In one post about a Rou Gui he mentioned how the link between that type and cinnamon flavor--what Rou Gui translates as--is often overstated, that it doesn't necessarily taste like that.  Some do taste like cinnamon, or cassia, and some don't.  But if he had said exactly that it would be providing good background information content that could support selling the version he was discussing (which didn't taste like cinnamon), but as I interpreted his statement he implied Rou Gui just doesn't really taste like cinnamon, which is wrong.  Then probably if he had been selling a version that happened to include that flavor the opposite would have been emphasized.  Maybe I'm wrong about that; I tried to look up that video to re-watch it to evaluate that again, but I'm pretty sure that video has been deleted.  He did upload another on judging Rou Gui and Wuyi Yancha (Wuyishan area "rock oolong"),  but it's not the one I'm mentioning.

In that second video on judging Wuyi Yancha quality most of his ideas seem fine, it's just not how I would put similar interpretations.  He doesn't really get into mouthfeel and aftertaste as considerations, which to me leaves a lot out in terms of describing what people experience and value.  Complex flavor is part of it too, and I tend to frame descriptions a little differently than he would, but I can't say that he's wrong about what he said in that.  




There is an intensity and hard to describe character to good Wuyi Yancha that isn't exactly about flavor, feel, or aftertaste, but spans those.  I see it as a liqueur like or perfume like fragrant and aromatic quality, which comes across and balances differently in different versions.  His take is more about a long flavor list occurring, including subtle flavors, which is ok.  Different people can focus on different things, flavors really can be complex, and they do tend to transition over rounds, further complicating things.  People new to tea do tend to focus on flavor as the main experience, which never completely drops out later, but it's often seen as only part of what one is experiencing.


It's interesting how Yunnan Sourcing avoids this particular range of objection by Scott (the owner) not really using Youtube content as marketing, and erring on the side of limiting written product description of teas, just saying a little to give a bit of sense of what they are.  There's a good chance that half of his Yunnan Sourcing Fans Facebook group--which kind of is a sales tool, but a different subject, since Scott isn't really active there--aren't familiar with his Youtube content, because they just don't emphasize it.  

Different people do pass on thoughts on teas there in that group, so that's not different and could support sales, and marketing could still be the main point of the Youtube product description videos.  Part of this point relates to Yunnan Sourcing having 6000 subscribers on their Youtube channel, compared to 3900 members in that Facebook group; just promoting videos there would surely add to that viewership and follower count, but they don't do that.


Scott Wilson (of YS) making light of image issues, through a "caption this" contest, as I see this



Mei Leaf has almost 90,000 Youtube followers, and Sergey Shevelev of Moychay has 105,000.  Mind you I see nothing wrong with vendors producing tea background content to serve as both marketing and information for customers, and others.  It promotes the industry and general awareness, in addition to one vendor's products.  Everyone else selling or promoting tea should be grateful that both are successful at it.  

The point here is that in developing a lot of content, and being successful in gaining a following, even without self-promoting as a tea expert a vendor would automatically seem to take up the mantle of being an authority, one step towards being a "tea master."  To me it seems to help a little if there is less marketing angle and they are de-emphasizing their own reference content, as Yunnan Sourcing seems to.  William of Farmerleaf strikes a really great balance; nothing in their Youtube background information material seems geared towards sales, more just on background, but of course it could still support sales in that form.  He has 6000 subscribers too, as YS does; you can make of that what you will.

I can't really offer any opinion about most of Moychay's video content, related to that factor of balancing general information and promotion, because I've only seen a half dozen of their videos, mostly geared towards a Western audience, the translated versions.  It seems sales emphasis neutral, but there could be indirect marketing concerns with the more viewed Russian videos, for all I know, with that content open for critique.  It's sort of a slippery slope.  One might say that Wuyi Yancha is good, and then that this particular version is, and then that you should buy this through our shop.  It takes a deft touch to offer informative background but to not take the last step, so that it doesn't feel like watching an ad.


Alex's point that people are just going to be divided makes sense.  

Next one might consider whether or not there are broad quality or value issues that could trigger negative reactions from some Russian tea enthusiasts.  I'm not sure.  Moychay's product quality and value don't seem so different than Yunnan Sourcing's, to me; pretty good in general, covering a lot more range than is normal for standard vendors.  Some is exceptional, above average tea selling at a great value, or representing really novel offerings, with other examples just kind of normal related to all that.  Eventually a below average quality or value product might turn up from any source.  

For teas that are completely unique it can be hard to identify value, for brand new types, hybrid style versions, or rare aged teas.  For example, this yellow tea from Khosta, Krasnodar region, 2021 sells for $20 for 100 grams.  Sounds kind of low to me, but who knows, it might also depend on how well it turned out.  I doubt that there is a second yellow tea from that Russian area being produced to set a market value, not that I would know if there was.  I tried a yellow tea from Mississippi last year, from Jason McDonald's farm, which listed for $14 per ounce (50 cents a gram instead of 20), but production overhead in the US would probably be much, much higher, and the tea could be better, or the target audience could vary.

The main opinion expressed about Mei Leaf is that their tea is good, which is the main thing, but that value isn't very good, that you could get the same quality level of products elsewhere for less.  Then some Mei Leaf fans reject that last part, seeing the teas as unique and positive enough for above average level pricing to be fair.  A sub-theme about people liking or disliking Don Mei almost eclipses whether or not his teas are good, or a good value, as discussed in this Facebook group thread.


Where am I going with all this?  How vendors present themselves and end up being perceived is an interesting theme to me, especially related to forms and causes.  My final take may be way off, that people are really looking for a way to self-identify and connect with others in a lot of cases, even though they may or may not see it that way, framing their own outlook as a normal shopping perspective.


Group identification related to tea vending


For one particular reason I think Mei Leaf probably doesn't get fair treatment, in retrospect, maybe even from what I've communicated, even though I think their tea is probably generally overpriced too.  I think Don "rubbing people the wrong way" as a video persona factors in a lot.  I don't think Scott Wilson of Yunnan Sourcing gets too beat up online, but it seems like any successful vendors can easily become targets for criticism, justified or not.  Maybe justifiably so?  A bit of pushback here and there might keep them honest.  Reddit comment discussion sometimes tends to go a couple steps beyond that.  Scott did get involved with a messy discussion issue there once, but then that's Reddit for you, not much better than Twitter for sometimes being harsh.  

That's only half the story though.  People love Don Mei more than seems justified too, clear from that Facebook group post I mentioned:


*In Mei Leaf's most recent video*

Commenter: "Why does the Facebook Gong Fu Cha goup hate you so much?"

Don: "🤷‍♂️ Maybe I would dislike myself if I was on the outside"

Lololol I don't buy Mei Leaf teas because of shipping costs, but I love Don so much.


I guess that he loves Don because of his sense of humor?  I'm not sure that comment was offered as humorous.  The comments there talk about appreciation for his teas, his online content, and for him being an interesting and charismatic person, the part that people are divided over.

I think group inclusion is the extra component that's not as evident.  Why would almost 4000 people join a Facebook group to talk about tea from one vendor (Yunnan Sourcing Fans)?  To be fair Q & A discussion does go better there than in most places, but cutting off discussion at one vendor's selections seems limiting.  Why are there lots of vendor specific Discord servers now, with varying degrees of engagement?  I only belong to Farmerleaf's and Liquid Proust's, because I was just checking those out more than participating, since I wouldn't have anything to add for not being a regular customer for either.




Moychay's tea clubs theme is something else, but it connects.  That adds in drinking tea in a setting that goes a long step beyond a cafe for being decorative and establishing a vibe, and it supports a more ceremonial take on tea experience.  All the same it is also shifting individual tea experience to social experience.  


this is more a tasting area than a club, but Moychay's club theme is an interesting subject


The online group case is more interesting to me though, because then it's reduced to being abstract, having more to do with self-definition and text message discussion contact than real life.  Or the "main" Discord group, Communitea, is big on voice / audio based meetups; I guess that's more in the middle.

In a podcast comment discussion someone once mentioned being "on team Xiaguan," not just saying that they like Xiaguan, but emphasizing how that put them in a group.  To me that's odd, even though that form of expression comes up more and more now.  Podcast creators tend to lean into this social dynamic, making their audience feel like part of a group, by establishing specialized use of slang, or even a nickname for group members (as "teaheads" is used).  Theo Von and Chris Delia are good examples of comedians using this form.  Oddly on one Reddit subforum Joe Rogan podcast followers connect and unify related to seeing Joe Rogan as an idiot, reveling in dumb things he says, or making fun of him for using steroids, for being short, or for his anti-vaxer position.  It still works, I guess, it just seems backwards, unifying as fans connected by partial dislike.

Vendors could make use of this, the positive part, right?  That's essentially what the Discord groups represent.  It's not negative really; to the extent someone wants to feel like they are a part of something for liking Don Mei's teas, or those from Yunnan Sourcing, Moychay, Farmerleaf, and so on, that's fine, and it really is also about sharing information.

Next more experienced and older tea enthusiasts might look down on all that, and see it as silly how younger and newer participants cling to odd forms of association.  But it happens in more subtle ways across a broad spectrum, even when people don't feel a need to formalize the link.  If someone loves Essence of Tea, Teas We Like, Tea Encounter, or Hou De you won't tend to hear about it, but there's no reason why someone couldn't value "being in the know" in a similar form, just with less post comments for interaction.  Without even taking up the external role as an elite, experienced, "higher" form of tea enthusiast the more subtle social role as isolated participant may still be regarded as meaningful.  Not joining a group or talking about it could be seen as just following a different code:  those who talk don't know, and those who know don't talk.


Let me pass on a thought that ties to this, that might clarify it.  To an extent I get the impression that some more introverted expats--foreigners living abroad, somehow implied as higher in status level than "immigrants"--like the social role because it defines them as different, and as being a certain way, without any need for setting that up or interacting.  Just being white is a stereotype, where in the US you need to pair that with class / economic status to make a start, and then it still doesn't go far, and you also have to add political affiliation.  Here in Thailand, where I live, foreigners are respected but also disliked a little, seen as quirky and odd but likely to be intelligent, and interpreted as probably having questionable morals, related to paying for romantic relationships.  It's not quite that simple, but basically you are a type, just for being white.  Let's set aside how that would go for other races; that's not the point.

The point is that stereotyping, and to some extent group inclusion, is almost freely granted, and some people seem to value that.  In tea groups you just need to adopt shared perspective, which isn't quite as easy, but which may not be very difficult.  

Tied to Mei Leaf support expressing or just feeling that "I love Don" is more than enough; you're in, even without buying the tea, as that guy explicitly stated in that post.  As a Yunnan Sourcing fan you just need to have placed one order, and to have liked one tea version, and to express intention to keep going.  If you want to feel at home among 10+ year experience tea snobs on Tea Forum--no offense intended; those people are nice--it's not quite so simple, but parroting what others say goes a long way.  In the Gong Fu Cha Facebook group you just need to buy a gaiwan, and to be looking into yixing, or post any photo of drinking tea outside.  R/tea on Reddit isn't a unified social group, but posting a picture of a half dozen boxes of grocery store tea-bag tea in a cabinet will draw at least 100 upvotes.

Why are we like this, group oriented to a strange degree?  With me included, surely.  An online contact put it well in a Quora answer about how social interaction is evolving: 


There's a broad emphasis on smaller and more detailed clustering, which in turn relies on people having a firmer sense of self and on them defining themselves in certain ways. We assign ourselves to many categories which are smaller and more specific than perhaps they've been in the recent past.


Right! A half dozen years ago people might group together in relation to tea interest, but that has pushed down to which teas people like now, or how they brew and experience them, and on further to which vendor sources of those teas they prefer.  Embracing or rejecting someone with a high profile online as an information source, or sub-culture leader, is just an extension of that.  


there's nothing wrong with combining being charismatic and informative, as So Han does


People can even now unify, to an extent, in relation to shared dislikes, not just personal associations and likes.  So this seems to be the last component of the negative mixed feelings related to many tea vendors; it's attractive to dislike a lot of things, and even to identify through that.  It automatically places you above that subject or person, for looking down on them.  If you dislike Dave Chappelle for making transgender jokes that identifies you as more sensitive to minority perspective than him.  If you can criticize the people who make that criticism, for being "woke," then you are implied to have a broader view of how social commentary works than they do.  Even not liking a movie can place you socially.

Never taking up these kinds of connections and oppositions would be a very reasonable and functional option.  But then there wouldn't be that much to talk about on social media, so that perspective would tend to not be expressed, or wouldn't seem interesting if it was.  There's normally a strong inclination to like or dislike things, to agree or disagree with ideas, so remaining neutral isn't so simple.  It's natural to react, and to place yourself in relation to that kind of perspective.


William Osmont of Farmerleaf